You know when your hair feels dry? It needs moisture. Featuring a proprietary blend of plant extracts and essential oils, neuMoisture shampoo maximizes color hue, vibrancy and longevity while an exclusive blend of plant nutrients protects color from UVA & UVB oxidation. Hydrates dry, damaged hair and helps to restore moisture balance and resist humidity. Leaves hair feeling soft, with added strength and brilliant shine. Aroma provided by pure essential oils of Lavender, Tangerine & Vanilla.