Collection

*JOICO MOISTURE WHIPPED CLEANSING COND

*JOICO CURL CO+WASH WHIPPED CLEANSING CONDITIONER

ENJOY BLOW DRY LOTION

Blow Dry Lotion creates volume, body, and shape for lifeless hair. This product adds thickness to fine hair without adding weight.

*JOICO COLOR CO+WASH WHIPPED CLEANSING CONDITIONER

Our luxuriously whipped Color Co+Wash—a breakthrough hybrid system of cleansing and conditioning—gives you three times more color protection than other co-wash products, and locks down your new hue until your next visit to the salon.

*JOE BLASCO DERMACEAL BLUE-AWAY

Joe Blasco Corrective Products used to alter the light reflection from the skin’s surface to create the illusion of re-contouring, Joe Blasco cream shading and highlighting products have been an industry favorite for decades. A “foundation” is not just a

IT’S A 10 DAILY CONDITIONER

Formulated to penetrate the hair shaft, restore moisture, and repair damage, our Miracle Daily Conditioner is a lifeline for dry, damaged, or colored hair. When combined with It’s a 10 Miracle Shampoo, the results are a one-two punch in favor of gorgeous

IT'S A 10 SILK SMOOTHING BALM

Ideal for regular use to achieve salon-perfect results for straight styles at home, It’s a 10 Silk Express Miracle Smoothing Balm is one simple step to ultimate silkiness. Used before styling, hair dries faster, with more manageability, fewer tangles, les

IT’S A 10 IN10SIVES LEAVE-IN CONDITIONER

When other conditioners and products leave your hair begging for even more moisture and repair – count on It’s a 10 Silk Express In10sives Leave-in Conditioner for superior, professional results. Just like our entire Silk Express line, this hard-core cond

IT'S A 10 KERATIN LEAVE IN POTION

Give virtually any kind of hair a lustrous, beautiful shine with every style. The unique combination of conditioners and protective ingredients in our It’s a 10 Miracle Leave-In Potion Plus Keratin smoothing cream infuse hair with silky softness while eli

ENJOY STRAIGHTENER

Straighten and control coarse or curly hair. Leaves hair soft and smooth. Works on even the most difficult hair.

KMS PLAYABLE TEXTURE SPRAY

A build-able natural texture that lets you rework your style throughout the day.

SAINTS & SINNERS VELVET STYLING POTION

Ideal for wet or dry hair, this Divine Styling Potion conditions, eliminates frizz, adds shine, seals ends and smooths flyaways. Ideal for all hair types. Protects against thermal damage and is humidity resistant.